Fashion is a way of expressing and respecting the First Nation's culture through an accessible, fun and positive approach. It keeps the culture strong, alive and provides a way for everyone to wear real stories. 

Indigenous Art Code

Life Apparel Co is a proud advocate and member of the Indigenous Art Code. The Indigenous Art Code is a system to preserve and promote ethical trading in Aboriginal and Torres Strait Island art. As an Australian (non-Aboriginal) owned business, we share the responsibility to raise standards in this field and be an example on how to conduct business. The Code supports the rights of Indigenous Artists to negotiate fair terms for their work and gives you, the customer greater certainty about an artwork’s origin.

Nationally renowned and rising Aboriginal and Torres Strait Islander artists from all over the country collaborate with Life Apparel Co to translate their traditional stories into contemporary fashion collections. Life Apparel Co offers license fees and/or royalty fees to the artists, commissioning the original, 100% authentic artworks for a limited time only to legally and respectfully recreate them on our products.


Breanna Buttenshow

"I create unique pieces that look at themes of identity, lateral violence, connection, mental health and family"

Shara Delaney

"My paintings are my identity as a strong saltwater woman, connection to family, sand and sea."

Kimberly Engwicht

"I simply love to create fun, colourful and positive digital art along with different styles of lettering."

Emma Hollingsworth

"I paint in order to express myself and help non-Indigenous people understand our culture..."

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Glen Mackie

"As one of Yam Island’s few practising artist, I feel I have a responsibility to keep alive the sacred stories..."

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Daniel O'Shane

"The narratives I depict generally retell anecdotes from my childhood or ancient stories of my ancestors."

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Rachael Sarra

"I create pieces that can become a vehicle for conversations by helping to connect our culture..."

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Loreen Samson

"I paint about the beauty of our land, including markings and body symbols of my tribe and culture."

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Wendy Rix

"I draw inspiration from my history and family, about experiences and circumstances relevant to today."

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Jo Bayalawuy Thorne

"I started painting in hopes of passing on stories of spiritual connections to land, sea, flora and fauna to future generations."

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Ailsa Walsh

"I've been continuing to explore visual art forms as well as going into new mediums such as acting, film making..."

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Lara Went

"Each artwork tells a story, whether it is a life lesson or in the case of a custom work, a personal and unique story."

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Corban Williams

"I paint about my Country, where my grandfather walked around and collected food, and visited the same rockholes I do."

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Life Apparel Co is always interested in connecting with new artists or any creative person for future collections.
If our ethos inspires you, contact us and let's work together!