Fashion is a way of expressing and respecting Indigenous culture through an accessible, fun and positive approach. It keeps the culture strong, alive and provides a way for everyone to wear real stories.
Nationally renowned and rising Aboriginal and Torres Strait Islander artists from all over the country collaborate with Life Apparel to translate their traditional stories into contemporary fashion collections. We provide license and royalty payments to the artists, commissioning the original, authentic artworks for a limited time only to legally and respectfully recreate them on our products.
Life Apparel Co is an advocate and a proud member of the Indigenous Art Code since 2017. The Indigenous Art Code is a system to preserve and promote ethical trading in Aboriginal and Torres Strait Island art. As an Australian non-Indigenous owned business, we share the responsibility to raise standards in this field and be an example on how to conduct business.
The Code supports the rights of Indigenous Artists to negotiate fair terms for their work and gives you, the customer greater certainty about an artwork’s origin.
MEET OUR ARTISTS
Life Apparel represents a wide range of vetted First Nations artists that work across a variety of different mediums. Each artworks are carefully curated to fit the final products and to provide a unique experience for wearer.
"I create unique pieces that look at themes of identity, lateral violence, connection, mental health and family"
"I use my artwork as a way to share the stories of Mother Earth, so that others can see her through my eyes."
"I simply love to create fun, colourful and positive digital art along with different styles of lettering."
"I paint in order to express myself and help non-Indigenous people understand our culture..."
"As one of Yam Island’s few practising artist, I feel I have a responsibility to keep alive the sacred stories..."
"I draw inspiration from the Kalkadoon landscapes, the colours and textures are like nowhere else in the world..."
"The narratives I depict generally retell anecdotes from my childhood or ancient stories of my ancestors."
"I paint about the beauty of our land, including markings and body symbols of my tribe and culture."
"I create pieces that can become a vehicle for conversations by helping to connect our culture..."
"The rich colours and the design in my art is a tribute to an amazing strong woman: my Grandmother..."
"I draw inspiration from my history and family, about experiences and circumstances relevant to today."
"My paintings and sculptures are expressive and abstract pieces that explores fantasy and surreal concepts."
"I've been continuing to explore visual art forms as well as going into new mediums such as acting, film making..."
"Each artwork tells a story, whether it is a life lesson or in the case of a custom work, a personal and unique story."
"I paint about my Country, where my grandfather walked around and collected food, and visited the same rockholes I do."
If our ethos inspires you, contact us and let's work together!