Fashion is a way of expressing and respecting the First Nation's culture through an accessible, fun and positive approach. It keeps the culture strong, alive and provides a way for everyone to wear real stories.
Nationally renowned and rising Aboriginal and Torres Strait Islander artists from all over the country collaborate with Life Apparel Co to translate their traditional stories into contemporary fashion collections. Life Apparel Co is a proud advocate and member of the Indigenous Art Code. The Indigenous Art Code is a system to preserve and promote ethical trading in Aboriginal and Torres Strait Island art. The Code supports the rights of Indigenous Artists to negotiate fair terms for their work and gives buyers greater certainty about an artwork’s origin.
Life Apparel Co offers license fees and/or royalty fees to the artists, commissioning the original artworks for a limited time only to legally and respectfully recreate them on our products.
All Indigenous artworks that feature on the products are 100% authentic.
My paintings are my identity as a strong saltwater woman, connection to family, sand and sea.
John Smith Gumbula
Passionately involved in diverse innovative artistic mediums around the country spanning over 25+ years.
Raymond W Japanangka
I understand the importance of telling the stories the same way I was told by my grandparents.
My biggest inspiration for artworks stemming from the ocean and all of its beautiful creatures.
The bright colours from my hometown and the ocean are represented through all my paintings.
As one of Yam Island’s few practising artist I feels I have a responsibility to keep alive the sacred stories...
I strive to push the boundaries of contemporary Aboriginal art through the use of vibrant colours...
I love to create pieces that can become a vehicle for conversation and change by helping to connect and celebrate culture.
As a current President of Parramatta Arts Society, I contribute to local cultural advocacy and regular exhibitions.
Jo Bayalawuy Thorne
I started painting in hopes of passing on stories of spiritual connections to land, sea, flora and fauna to future generations.
I've been continuing to explore visual art forms as well as going into new mediums such as acting, film making...
Each artwork tells a story, whether it is a life lesson or in the case of a custom work, a personal and unique story.
Life Apparel Co is always interested in connecting with new artists or any creative person for future collections. If our ethos inspires you, contact us and let's get together.