GET TO KNOW
OUR ARTISTS

An incredible group of vetted First Nations artists collaborates with Life Apparel Co under the guidelines of the Indigenous Art Code. Our artists work across a variety of different mediums and create special editioned artworks.

WHO ARE WE
LIFE APPAREL

We strive to advance social change and to start conversations through fashion. As an Australian-owned boutique label, our aim is to accelerate the acknowledgement of the true history of Australia's First Nations people.

COMMUNITY SUPPORT
GIVING BACK

We acts as a bridge that connects the broader Australian community with First Nations artists. Helping those in need is important to us, that's why we have ongoing efforts to benefit the communities we serve.

THE POWER OF FASHION
CAN I WEAR THAT?

All our clothing pieces are created with unity in mind. Wearing them opens up conversations about First Nations culture and promotes appreciation, support and respect for Indigenous art.

HOT GOSSIP? NAH!
THE JOURNAL

Here we share loads of exciting things about us and the community. Feed your mind with stories, interviews, behind-the-scenes secrets and opinions from us and from people that matter to us.