WE AMPLIFY FOR CHANGE
Together, we’re stronger!
WHO ARE WE?
Beyond t-shirts. Beyond collections. Beyond fashion. Life Apparel is a messenger and vessel that connects First Nations artists, stories and culture with the wider community through wearable art. We make apparel with a meaning and encourage everyone to wear and show their values.
As an Australian-led boutique label and proud allies, Life Apparel nurtures supportive, empowering and inclusive environments for everyone. Cultivating an environment where all voices matter, and where our differences are celebrated is part of who we are.
Life Apparel (formerly known as Lifewear) was born in Naarm (Melbourne) in late 2014. Two years later we moved to Yugambeh Land (Gold Coast) where our team resides since then. Back in those days Indigenous design remained widely unacknowledged by mainstream fashion. Up until that point, First Nations peoples’ stories and artworks were primarily represented through art galleries.
Since then, dozens of Aboriginal and Torres Strait Islander artists have chosen to work with Life Apparel, thousands of customers have decided to support our artists, their collections and start an important dialogue in their own community.
We believe voices change conversations, and that amplified voices amplify impact. Our small team of Indigenous and non-Indigenous people are working hard to create a meaningful and trusted business through ethical practices and a purposeful mission. We are committed to driving change towards a more equal and honest society.
ETHICS AND AUTHENTICITY
Life Apparel is an approved signatory of the Indigenous Art Code. It promotes ethical trading, integrity, transparency and accountability in dealings with First Nations Artists.
We're a keen champion of ethical practice in the industry and sees the voluntary Code of Conduct as an important way of helping to achieve that.
Life Apparel was born to connect First Nations artists, their art, stories and knowledge to wider society through ethical and accessible fashion items while creating economic opportunities for collaborating artists and the community as a whole.
Our core values have always been that garments are created ethically, that artists are paid for their artwork and that each piece is available to the public at an accessible price point. This remains integral to Life Apparel’s operations and soul. The artists are paid upfront for their work as well as receives ongoing royalties paid quarterly.
WHO CREATES OUR ARTWORKS?
We’ve had the privilege of working in collaboration with 29 First Nations artists. Each Life Apparel piece features artworks by Aboriginal and Torres Strait Islander creators.
Together we translate traditional stories into contemporary fashion collections. Hear their stories. Support their dreams. Wear their art. Create change and amplify important voices in your community and the world.
HOW DOES IT ALL WORK?
Together we are stronger!