Marou Wing Aboriginal artist

The Next Generation: Strength, Vision & Legacy

The 2025 NAIDOC theme recognises the strength of young First Nations leaders and the legacy of ancestors. 2025 marks an especially powerful milestone: 50 years of NAIDOC, elevating Aboriginal and Torres Strait Islander voices, culture, resistance and resilience. 💪

In collaboration with First Nations artists, we’ll soon release of our unique NAIDOC collection, featuring exclusive apparel and merchandise that celebrates culture and creativity. 🌟

Get ready for our 2025 release — it’s something you won’t want to miss!🎉

Be the first to know about the launch and enjoy special introductory prices by subscribing below.

Let’s create change together!

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Acknowledgement Of Country

Life Apparel celebrates and acknowledges the traditional custodians of the land on which we live and work, the Kombumerri families of the Yugambeh Language Region. We pay our respects to Elders past, present and emerging for their generosity and custodianship of Country throughout Australia.

We recognise and honour the ongoing connection and deep spiritual relationship that Aboriginal and Torres Strait Islander peoples have to this Country, and acknowledge the unique role they play in caring for and protecting it for future generations. As an Australian-led boutique label and proud allies, we demonstrate our respect for First Nations peoples through our commitments to environmentally sustainable and ethical business practices. We recognise their continuing connection to land and waters, and thank them for protecting our natural resources and ecosystems.