Is it offensive for someone of a non-Indigenous background to wear your clothes?

It’s a common question we get asked, and we understand why it might be a concern. You want to be respectful and honour the cultural significance of the designs you will wear. The short answer is always a resounding: 

Go for it!


When you wear Life Apparel’s clothing, you’re showing your appreciation, support, and respect for First Nations art and culture. But more than this – you’re creating an opportunity to start positive conversations, the types that inspire change.

We invite you to learn about the stories behind the artwork you’ll be wearing and encourage you – regardless of cultural background – to join us as we celebrate, support, and share the stories of Aboriginal, Torres Strait Islander, and South Sea Islander artists through wearable art and fashion.

Together we are stronger.
Together we are stronger.

# R E A L T A L K

What the artists thinks?

We've asked some of our collaborating First Nations artists for their thoughts on this topic. Their perspectives are both thoughtful and inspiring, offering unique and valuable viewpoints. Here are their views and reflections:

Let’s create change together!

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