The Journal

Deep earthy hues of healing greens and browns, soft oranges and pinks take us to Kalkadoon country, the land from which these ladies...
He’s a surfer, a super-fit donut lover and a down-to-earth model. If isn't surfing then you might find him CrossFit training, modelling or playing rugby...
She’s fun, she’s outgoing, she’s bubbly and warmer than a summer breeze…meet Adeline. As one of our recent Model Search winners...
She’s outgoing, vivacious and an all-round gorgeous person. Kristen Fagan - one of our recent Model Search winners who went...
Jamira Kelly was a recent entrant in our female model search and we had the pleasure of working with her for the release of our Standing Together collection...
Meet Nathaniel. He’s tall, dark and handsome. He’s also a really lovely human being with whom we've recently had the pleasure of working...
Giving back to the community is hugely important to us. And now, We are thrilled to announce an addition to our store that we feel reflects...
Calling all lovely ladies! We are looking for a fresh face to join the diverse Life Apparel look! Think you've got what we're looking for?
It’s likely to be one of the most comfortable and versatile item in most people’s wardrobes. If you live somewhere cooler, you may well don one nearly every day of the year...
Father's Day is nearly here, and if you’re anything like us, you’ll agree that fathers are often the hardest person of all to shop for...
We're on the hunt for new male talent to become part of the diverse face of Life Apparel and to help showcase our unique collections...
What are they good for? How are they different to a rain jacket? We hear you, and we've got your questions answered.
The humble scarf is so much more than meets the eye. Debatably the most versatile of all accessories, its potential to...

“Is it ok for non-Indigenous people to wear Life Apparel clothing?” is a question we are asked all the time. And our response is always...