Jamira Kelly was a recent entrant in our female model search and we had the pleasure of working with her for the release of our Standing Together collection. Jamira has a wonderful vibe, an uber-warm smile and a look that we just couldn’t go past. But there is plenty more to this lovely lady than meets they eye. Join us for a recent chat with Jamira about her past, her culture and her hopes for the future.
Tell us a little about your background...
I grew up in northern New South Wales, Bundjalung Country with family from Cabbage Tree Island and Arakwal Tribe of Byron Bay. I was a sporty, adventurous and rebellious kid. I went to one of the best primary and high school on the northern rivers around. I had the most supportive, caring and loving teachers at Wollongbar Primary and Alstonville High Schools. I was always the kid in my family to achieve what I wanted in my life.
Some of my achievements include being the 15th fastest sprinter in NSW, Indigenous Trainee of the year 2014 and Student of the year at North Coast TAFE (Aviation). I also went interstate for The National Indigenous Youth Leadership Academy to come up with a campaign (IJJ Step Up) for highlighting the issues with the number of Indigenous youth in juvenile detention centres and why we need to set an example for our mob.
After school I relocated to the Gold Coast to study and work. I got a full scholarship to Griffith University to study a bachelor of Social Work and recently been selected to complete a Cadetship with AFL in partnership with Queensland Health.
Basically, I grew up with parents that pushed me and showed me to never give up, to always give back and to be the best version of myself. I currently work as a disability support worker whilst doing modelling in the side.
How and when did you start modelling?
I started modelling in 2009 for a local Ballina boutique which really made me love it. I entered Miss Country Girl Australia as well in 2010 and have been modelling for a beautiful Byron Bay Brand, Arnhem Clothing.
I love modelling as I can express myself and my culture through my skin and by the brands that I choose to work with.
What made you decide to work with Life Apparel?
My older sister showed me Life Apparel on Facebook and I thought it would be such a great opportunity to represent our culture and reconnect back in with what it means to be an Indigenous Australian through art and stories. I am so grateful to be chosen as one of the recent models and would love to see more representation of Indigenous Fashion.
What did you enjoy the most about your recent shoot with us?
I really enjoyed connecting with likeminded people, the team and photographer. I loved how welcomed and accepted I was for just being me. I cannot thank you (life apparel) enough for the recent shoot. I couldn’t wipe the smile off my face. The company just represents our culture in such a beautiful and authentic way. I loved being able to wear the clothes of my people’s stories and masterpieces.
Where do you hope to be in 5 years time?
I hope to continue modelling, inspiring other Indigenous men and women to reach for the stars, the sky’s your limit. I hope to be a qualified social worker and modelling for brands that I connect with.
Want to stay up to date with Jamira? Head over to and give her a follow on Instagram here.