Naidoc 2020 Collection Coming Soon!

Naidoc 2020 Collection Coming Soon!

It’s nearly that time of year again! We are thrilled to be working with several talented Indigenous artists (some old friends and some new!) on our brand new 2020 Naidoc Collection. Each artist is bringing his or her own unique style to the collection, making for a beautiful, diverse and exciting new range, unlike anything that we’ve done before. And it won’t be long now, with the new collection dropping next month!

Always was, always will be

This year’s 2020 Naidoc theme is a powerful one, and one that is extremely relevant to what is happening right now in Australia. The theme encourages all Australians to acknowledge this land's true history and 65,000 years of culture.

Aboriginal and Torres Strait Islander people were Australia’s first explorers, first navigators, first engineers, first farmers, first botanists, first scientists, first diplomats, first astronomers and first artists…

Our adaptation and intimate knowledge of Country enabled us to endure climate change, catastrophic droughts and rising sea levels. Always Was, Always Will Be. acknowledges that hundreds of Nations and our cultures covered this continent. All were managing the land - the biggest estate on earth - to sustainably provide for their future.”

(Sourced from -

We at Life Apparel invite all Australians to come together in celebration of our country’s rich and invaluable culture, and to pay our respect to the traditional custodians of this land.

First in, best dressed (and yes, we mean that literally!)

If you’re as excited as we are, you’ll want to be the first to see the new collection as soon as it’s released. We don’t blame you, we can hardly wait either!

You can sign up here for early access and introductory prices with discounts offered on initial pre-sale orders.

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1 comment

Shilleen Jensen

Shilleen Jensen

Please can we have some more dresses or ladies dress shawls

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