The Life Apparel Co team hit the studio and locations across the Gold Coast to style and shoot this year's NAIDOC collection. With six collaborating artists on this collection, there's a mix of vibrant colours and patterns, all tying into this years theme; VOICE. TREATY. TRUTH. 

 This year's powerful theme acknowledges that the First Nations people have always wanted a greater role in decision-making in Australia and reflects the three key elements to the reforms set out in the Uluru Statement from the Heart. In 2019 six Aboriginal and Torres Strait Islander artists have collaborated with Life Apparel to create an amazing collection to celebrate Naidoc Week.

 

 Check out our first behind the scenes video here!

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Acknowledgement Of Country

Life Apparel celebrates and acknowledges the traditional custodians of the land on which we live and work, the Kombumerri families of the Yugambeh Language Region. We pay our respects to Elders past, present and emerging for their generosity and custodianship of Country throughout Australia.

We recognise and honour the ongoing connection and deep spiritual relationship that Aboriginal and Torres Strait Islander peoples have to this Country, and acknowledge the unique role they play in caring for and protecting it for future generations. As an Australian-led boutique label and proud allies, we demonstrate our respect for First Nations peoples through our commitments to environmentally sustainable and ethical business practices. We recognise their continuing connection to land and waters, and thank them for protecting our natural resources and ecosystems.

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