Behind the scenes at our NAIDOC shoot

The Life Apparel Co team hit the studio and locations across the Gold Coast to style and shoot this year's NAIDOC collection. With six collaborating artists on this collection, there's a mix of vibrant colours and patterns, all tying into this years theme; VOICE. TREATY. TRUTH. 

 This year's powerful theme acknowledges that the First Nations people have always wanted a greater role in decision-making in Australia and reflects the three key elements to the reforms set out in the Uluru Statement from the Heart. In 2019 six Aboriginal and Torres Strait Islander artists have collaborated with Life Apparel to create an amazing collection to celebrate Naidoc Week.

 Check out our first behind the scenes video here!