We are excited to announce that as of the 11th of December 2020, Life Apparel is rebranding with a fresh new logo, website and colour scheme that more clearly embodies our vision. Here’s an insight into the rationale behind the new look and what it represents for us and our community.
Our upcoming collections will demonstrate Life Apparel’s unwavering stance against racial and gender inequality and violence of any kind. We seek to promote equality for all, and will continue to promote positive change through our products, and to provide a platform for others to do so as well.
The new logo represents the very standpoint of Life Apparel, acting as a bridge that connects the broader Australian community with First Nations artists. Our brand champions authenticity, originality, and expression because it’s what helps us - and our customers - to stand out.
We celebrate differences. We celebrate diverse communities. We believe that our diversity makes us stronger as a people. The concept and design of our new branding acts as a visual reinforcement of these values. In collaboration with several exceptional First Nations artists, we have created some really exciting new products scheduled to be launched in the following days and weeks.
We invite you to join us on this journey. Stay tuned, stay with us. Together, let’s accelerate the change that we want to see in the world. ✊