Happy NAIDOC Week!

NAIDOC week is a time for celebration, awareness, appreciation and respect. For the team here at Life Apparel, it is a time where we can reflect on what we have achieved and helped to achieve since this time last year.

Collaborating with artists

We would like to wholeheartedly thank our collaborating artists for this year's Voice, Treaty, Truth range - Emma Hollingsworth, Rachael Sarra, Ailsa Walsh, Danial Kelly and Daniel O’Shane. These five talented individuals helped us to create this bold and wonderfully diverse range of designs, each one with its own unique meaning and story woven through it.

Spreading awareness of culture

We have had a wonderful response to this year’s range, both because it is so visually striking, and also because of the power of its message. People of all backgrounds - both Indigenous and non - have given us wonderful feedback and support, sending us their stories and photos and telling us how our clothing has helped to cultivate a greater appreciation of our First Nations’ culture, be it in schools, sports teams, government organisations, support centres, you name it. This is why we do what we do, and this makes us just so darn happy.

Creating a voice for positive change

On a daily basis, we hear of ways that our clothing has helped to create positive change. From hospitals to child care centres to weddings and sporting events, we are constantly told stories of how our clothing helped to bring an added sense of meaning, respect, appreciation and unity. We hear of people of all ages, backgrounds and cultures coming together in celebration and in respect. Knowing that our clothing can share some small part of that is the greatest reward we could ask for. It fills us with gratitude for the positive change that is already happening all around us, and with hope for a better future.

We can’t thank you all enough for sharing your stories, you remind us every day why we do what we do. So please keep sharing, this week and all the other weeks of the year! Happy NAIDOC week everyone!