What’s in a date?
Each year, in the lead up to Australia Day, ongoing conversations intensify around the date on which it is celebrated. For many, January 26th is a continual reminder of the great suffering and loss that began on this day in history - this date marking the arrival of the First British Fleet onto Australian soil. Needless to say, January 26th is a difficult day for many people, particularly for Australia’s First Nations people.

Children on the beach in their Life Apparel swimsuits


Leading by example
Two years ago, Triple j acknowledged the pain for many Australians associated with the date on which it is celebrated. And so, after surveying their listeners in 2018, they moved the much-loved Hottest 100 countdown to January 27th in response to the majority of listeners voting in favour of the date change. To us, this is a perfect example of positive change in action, which we sincerely hope to see more of. It doesn’t undo the pain of the past, but it does allow for Indigenous Australians and non-Indigenous to celebrate together, as one.


Changing the date is not the outcome nor is it a magical cure to generational trauma, but it is the key in changing mindsets. It’s key because changing the date of Australia is an invitation, it’s an invitation for us mob to feel at home in our own country. It is NOT a deportation letter for those who don’t identify.”

Rachael Sarra - Indigenous Artist
  
A day we can all celebrate
We at Life Apparel fully acknowledge the pain and trauma associated with January 26th. We also feel that acknowledgment is the first step toward real, positive change. After all, Australia Day should be a time for all Australians to come together, including Indigenous and non-Indigenous, both Australian-born and those who have migrated here. Changing the date would allow for a celebration that we could all get behind - a day where we could begin to look forward rather than behind us, toward a truly united future Australia.
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Acknowledgement Of Country

Life Apparel celebrates and acknowledges the traditional custodians of the land on which we live and work, the Kombumerri families of the Yugambeh Language Region. We pay our respects to Elders past, present and emerging for their generosity and custodianship of Country throughout Australia.

We recognise and honour the ongoing connection and deep spiritual relationship that Aboriginal and Torres Strait Islander peoples have to this Country, and acknowledge the unique role they play in caring for and protecting it for future generations. As an Australian-led boutique label and proud allies, we demonstrate our respect for First Nations peoples through our commitments to environmentally sustainable and ethical business practices. We recognise their continuing connection to land and waters, and thank them for protecting our natural resources and ecosystems.

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