Heal Country! calls for all of us to continue to seek greater protections for our lands, our waters, our sacred sites and our cultural heritage from exploitation, desecration, and destruction.

It is an opportunity for all Australians to come together to celebrate the rich history, diverse cultures and achievements of Aboriginal and Torres Strait Islander peoples as the oldest continuing cultures on the planet. More on naidoc.org.au.

Soon we will be announcing our newest collaborations and the release date for the latest apparel collection. Sign up below to get early access and introductory prices!

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Meet the artists

An incredible group of vetted First Nations artists collaborates with Life Apparel Co under the guidelines of the Indigenous Art Code. Our artists work across a variety of different mediums and create special editioned artworks.

Who are we?

We strive to advance social change and to start conversations through fashion. As an Australian (non-Indigenous) operated brand, our aim is to accelerate the acknowledgement of the true history of Australia's First Nations people.

Giving back to community

We acts as a bridge that connects the broader Australian community with First Nations artists. Helping those in need is important to us, that's why we have ongoing efforts to benefit the communities we serve.


Life Apparel Co is a proud member of the Indigenous Art Code, a system to preserve and promote ethical behaviour in Aboriginal and Torres Strait Island art.

As an Australian-owned boutique label, we are honoured to have the opportunity to work together with our vetted First Nations artists and art centres to share their stories in style with dignity and pride.