T O G E T H E R‎ ‎ ‎ W E‎ ‎ ‎ A R E‎ ‎ ‎ S T R O N G E R !

WE AMPLIFY FOR CHANGE

Life Apparel is a collective of artists, storytellers, creatives, Aboriginal, Torres Strait Islander and South Sea Islander peoples and allies. Built on diversity and inclusion, collectively we strive to amplify First Nations voices and stories that ethically supports its artists, accelerate social change and spark important conversations through fashion.
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9.5

YEARS

100%

PASSIONATE TEAM

48

ARTIST COLLABS

S I N C E‎ ‎ ‎ 2 0 1 4

Beyond t-shirts. Beyond collections. Beyond fashion.

Life Apparel is a messenger and vessel that connects First Nations artists, stories and culture with the wider community through wearable art. We make apparel with a meaning and encourage everyone to wear and show their values.

As an Australian-led boutique label and proud allies, Life Apparel nurtures supportive, empowering and inclusive environments for everyone. Cultivating an environment where all voices matter, and where our differences are celebrated is part of who we are.

Collectively, we strive to amplify voices, advance social change and spark important conversations through fashion.
Life Apparel (formerly known as Lifewear) was born in Naarm (Melbourne) in late 2014. Two years later, we moved to Yugambeh Land (Gold Coast), where our team has resided ever since. Back in those days Indigenous design remained widely unacknowledged by mainstream fashion.
Up until that point, First Nations peoples’ stories and artworks were primarily represented through art galleries. Since then, dozens of Aboriginal, Torres Strait Islander and South Sea Islander artists have chosen to work with Life Apparel, thousands of customers have decided to support our collaborating artists, their collections and start an important dialogue in their own community.
We believe voices change conversations, and that amplified voices amplify impact.
Our small team of Indigenous and non-Indigenous people are working hard to create a meaningful and trusted business through ethical practices and a purposeful mission. We are committed to driving change towards a more equal and honest society.

A C C O U N T A B I L I T Y

Ethics and Authenticity

Life Apparel is an approved signatory of the Indigenous Art Code. This ensures ethical trading, integrity, transparency, and accountability in dealings with First Nations Artists. The code empowers artists, supporting them in achieving fair and transparent commercial opportunities for their art.

We are strong champions of ethical practices in the industry and see the voluntary Code of Conduct as a pivotal means to achieve this, reinforcing our commitment to fostering a culture of respect and fairness for Aboriginal and Torres Strait Islander Artists.

LEARN MORE ABOUT THE CODE

Ethical fashion connecting First Nations artists and global communities.

O U R‏‏‎ ‎‏‏‎ ‎‏‏‎ W H Y

Cause → Effect

Life Apparel was born to connect First Nations artists, their art, stories and knowledge to wider society through ethical and accessible fashion items while creating economic opportunities for collaborating artists and the community as a whole.

Our core values have always been that garments are created ethically, that artists are paid for their artwork and that each piece is available to the public at an accessible price point. This remains integral to Life Apparel’s operations and soul.
The artists are paid upfront for their work as well as receive ongoing royalties paid quarterly after the sale of their products.

S P O K E N‎ ‎ ‎ S T O R I E S

Who creates our artworks?

We’ve had the privilege of collaborating with over 40 First Nations artists. Each Life Apparel piece features artworks by Aboriginal, Torres Strait Islander, and South Sea Islander creators.

Together, we translate traditional stories into contemporary fashion collections. Hear their stories. Support their dreams. Wear their art. Create change, and amplify important voices in your community and beyond.

MEET THE ARTISTS